Shopify helps create your online store
Creating an online shop is not rocket science. You don't have to become a programming genius or study design. Shopify makes setting up your website as easy as possible.
In this blog we will tell you about useful features that will make your work when creating an online shop easier. From design to templates for general terms and conditions to reading in your products.
Appearance is everything
Everyone says that looks aren't that important and everyone knows that that's not the whole truth. The appearance of your online shop is essential, especially when it comes to attracting and retaining the attention of potential customers. Choose an attractive and interesting design that suits your company.
Finding the right design requires a certain amount of creativity. To do this, there should be basic knowledge about what psychologically motivates people to visit a website for longer than 2 seconds. Shopify relieves you of this prior knowledge by offering ready-made templates that you can easily select. There is a “Theme Library” category when creating an online shop. Here you can choose a free shop theme or upload one yourself. If you don't find a suitable design here, you can purchase more in the Theme Shop. To find a theme that suits your company, you can search in the Theme Shop for your company's specialist area or the products offered and suitable results will be suggested.
Once you have decided on a suitable theme, you can adapt it in the “Current Theme” category. This includes page setup, text and images.
We are happy to help you!
Responsive Design: Looks good regardless of size
You may have already noticed this: Some websites and online shops look great in the PC browser, but lose their clarity or can no longer be navigated correctly on mobile devices such as smartphones.
The solution to this problem is responsive design. The website or online shop adapts to the window size. This means your online shop can be displayed clearly and attractively on both your PC and your smartphone or tablet.
Most people set up their online shop using their PC browser. If you want to test what the whole thing looks like in the smartphone view, there is a button at the top right that lets you switch between the views. The smartphone view can be adjusted independently from the desktop view to get the best possible view on small screens.
Not everyone is a lawyer…
The design of your website is important for acquiring customers, but there is something that is even more important for you: your legal texts. These include general terms and conditions, data protection declaration, cancellation policy, etc.
Perhaps you are the type of person who always reads the terms and conditions carefully, but perhaps you are also the type of person who just skims over them or even accepts them straight away. According to the motto: it's pretty much the same everywhere and you can't get around it anyway. No matter which type you belong to: you have to store your legal texts for your online shop and these are difficult to write yourself.
Shopify can also help you with this. You can add all legal texts under “Settings” > “Legal”. These can be inserted as free text if you already know how they are written or have a draft. With the “Create template” button, Shopify creates a standard template for these legal texts. You can also find the appropriate templates online and copy them into the corresponding text fields. You then adapt these templates to your company.
Outside Hui and inside?
Now the layout of your online shop has been decided, but what do you actually want to sell? We cannot help you with your offer, as you decide best for yourself. You have an idea of your items, we will help you add them to the online shop.
The easiest way to do this is to read a product list directly into Shopify. Shopify specifies exactly how this list must be structured so that no incorrect entries occur. If you cannot transfer all the entries that this list requires to your products, the corresponding columns are simply left blank. The resulting CSV file is converted into the individual products after importing into Shopify. Ideally, you already have such a list because of the regular inventory needs.
Another option is to enter products manually. This is recommended if a digital list does not exist or cannot be created, or if you only want to sell selected products via the online shop. Here you enter all product information into Shopify yourself.
You must not forget the photos of your products. These must be added for both variants. There is an input field into which the photo can be added to the product page via click, drag and drop or URL.
We'll talk about how you can manage synchronization between online sales and store sales in another blog.
It's not easy to assert yourself against the big online shops these days. You have the reach and the money to be among the first entries in searches. Nevertheless, it is possible to draw attention to yourself on the Internet.
Shopify allows you to connect your online shop directly to your social media. This requires a business profile on these pages. For example, it is possible to connect your online shop with your Facebook business profile. You can use these sites to place advertisements and be suggested to potentially interested people. To do this, link the desired account to your online shop under “Settings” > “Sales channels” > “Add sales channel”.
You can also start campaigns via the online shop itself to increase your reach. Under the “Marketing” tab, campaign ideas that have already been developed will be suggested to you. Or you can design your own campaign.
As you can see, you will be helped as much as possible. And we’ll be happy to explain to you what Shopify doesn’t cover itself! Just get in touch with us.