Shopify helps in creating your online store
Creating an online store is not rocket science. You don't have to become a programming genius or study design. Shopify makes setting up your website as easy as possible.
In this blog, we inform you about useful features that make creating an online store easier. From design to templates for terms and conditions to uploading your products.
Appearance is key
Everyone claims that appearance is not that important and everyone also knows that this is not the whole truth. Especially when it comes to attracting and retaining the attention of potential customers, the appearance of your online store is essential. Choose an appealing and interesting design that fits your company.
Finding the right design requires a certain degree of creativity. Basic knowledge should be available about what psychologically motivates people to visit a website for more than 2 seconds. Shopify takes this prior knowledge off your hands by offering ready-made templates that you can easily select. For this, there is the category "Theme Library" when creating the online shop. Here you can opt for a free shop theme or upload one yourself. If there is no suitable design here, you can purchase more in the Theme Shop. To find a theme that suits your company, you can search in the Theme Shop by the field of your company or the products offered and get suitable results suggested.
Once you have chosen a suitable theme, you can customize it in the "Current Theme" category. This includes page setup, texts, and images.
We are happy to help you!
Responsive Design: Good looks regardless of size
You may have already noticed this: Some websites and online shops look great in the PC browser, but lose their clarity on mobile devices like smartphones or are no longer easy to navigate.
The solution to this problem is responsive design. In this case, the website or the online shop adapts to the window size.This allows your online shop to be displayed clearly and attractively on both the PC and the smartphone or tablet.
Most people set up their online shop via the PC browser. If you want to test what the whole thing looks like in the smartphone view, there is a button in the top right corner that allows you to switch between views. The smartphone view can be adjusted independently of the desktop view to achieve the best possible view on small screens.
Not everyone is a lawyer...
The design of your website is important for customer acquisition, but there is something that is even more important for you: your legal texts. These include terms and conditions, privacy policy, cancellation policy, etc.
Perhaps you are the type who reads the terms and conditions in detail, or perhaps you are the type who only skims them or even accepts them directly. Following the motto: it's all roughly the same anyway and you can't avoid it. Regardless of which type you belong to: For your online shop, you must deposit your legal texts and these are difficult to write yourself.
Shopify also assists you in this regard. Under "Settings" > "Legal", you can add all legal texts. These can be inserted as free text if you already know how they are written or if you have a draft. With the "Create template" button, Shopify creates a standard template for these legal texts.You can also search for the appropriate templates on the internet and copy them into the corresponding text fields. You then adapt these templates to your company.
Good on the outside and inside?
Now the layout of your online shop is set, but what do you actually want to sell? We can't help you with your offer, because you are the best judge of that. You have the knowledge of your items, we help to integrate them into the online shop.
The easiest way to do this is to read a product list directly into Shopify. Shopify specifies exactly how this list must be structured to avoid incorrect entries. If not all entries required by this list can be transferred to your products, the corresponding columns are simply left blank.The resulting CSV file will be converted into individual products after importing into Shopify. Ideally, you already have such a list due to the regular inventories.
Another option is to manually enter products. This is recommended if no digital list is available or can be created, or if you only want to sell selected products through the online shop. In this case, you enter all product information yourself in Shopify.
Don't forget the photos for your products. These must be added in both variants. For this, there is an input field where the photo can be added to the product page by click, drag and drop, or URL.
We discuss how you can manage the synchronization between online sales and store sales in another blog.
Is your reach lacking?
Competing against the big online shops these days is not easy. They have the reach and the money to appear among the top entries in search queries. However, it is possible to draw attention to yourself on the internet.
Shopify allows you to directly link your online shop with your social media. For this, a business profile on these pages is required. For example, it is possible to connect your online shop with your Facebook business profile. You can run ads through these pages and thus be suggested to potentially interested individuals.For this, link the desired account with your online shop under "Settings" > "Sales Channels" > "Add Sales Channel".
You can also launch campaigns through the online shop itself to increase your reach. Under the "Marketing" tab, you will be presented with already developed campaign ideas. Or you can design your own campaign.
As you can see, as much assistance as possible is provided. And what Shopify doesn't cover itself, we are happy to explain! Just contact us.
